Posts Tagged ‘Search Rankings’

Could Time Warner be using Black Hat SEO to Help Search Rankings?

Tuesday, April 28th, 2009

Is it really possible that MarkMonitor, Inc, who call themselves “a world leader in the fast-growing market for online company identity” has been anonymously hiding links for Time Warner? Is this being done on sub domains of timeinc.net to rank high in the search engines? You decide. If you go to the time Inc site and view some of the source code of the pages, you’ll find blunder pages that have links below an image map at the base of the page, links which are concealed from spectators and added to extend the search website ranking of other Time Warner properties. This link-hiding practice is frequently called “Black Hat” SEO. An image map tells the browser the way to display an image.

Some of the pages on timeinc.net have links concealed to spectators next to the image maps. If one perspective the source of sub domains like img.timeinc.net or i.timeinc.net, it is obvious there are 4 links to other Time Warner properties. It should be observed that there are vital subscription pages on other sub domains of timeinc.net. This isn’t a domain that was cast away and has no price for linking.

If MarkMonitor purposefully hid links as it might appear, altruism towards Time appears an improbable motive. There’s an increasingly fine line with what is sufficient and what’s not for SEO.

Basically, these corporations are the ones that have entire “rings” of internet sites. Yet, search engines will ban people that create multiple sites for the point of linking to one another and making a link circle.

Time should be ready to link in a circle with its assorted media corporations. That may appear an arbitrary advantage, but they’re separate entities that have the same parent organization. What actually appears arbitrary is for them to take further virtue of the circular linking by hiding links that only the search engines can see. The current tempest has just passed over the BMW being removed from the Google search website pages. BMW’s German site was discovered using “doorway pages” to build traffic and rank for their site. Google was in a position to document that BMW’s German site utilized the search results to get a top ranking if folks searched for “used car.” hunting for BMW Germany will bring no results. BMW.ge was well ranked but it dropped totally out of the Google index in a matter of two days.